首頁最新消息簡介攝影畫廊讀經日引網上資源網上下載網上討論區聯絡我們
聖經金句

你們清晨早起,夜晚安歇,喫勞碌得來的飯,本是枉然;惟有耶和華所親愛的,必叫他安然睡覺。
詩篇 127:2



 
聖經查詢
聖經查詢(新版)
關於我們
目錄導覽
音樂詩歌點播
文化天地
時事論壇
網上教會
世界經濟
育博通
珠璣集
幽默
News
教育中心
時代論壇报
山行文化出版社
文藝園地
健康資訊
中美友好協會
美國新聞
南粵之窗
Amazing Qingdao - 今日青島
教會機構專欄精選
網上奉獻與支持
故障申告
聯絡我們
網站維護

設為首頁
加入「我的最愛」
瀏覽流量統計
人數: 1,537,496 
頁數: 27,940,076 
下載: 8,137 
Since 11/2005


訂閱電子報

訂閱電子週報
自訂閱名單移除
電郵Email:



  
   

Bookmark and Share   
 
Building brands spurs output growth
3/19/2017



Workers process ejiao, a traditional Chinese medicine tonic, at Dong'e Ejiao Co in Shandong province. Photos Provided To China Daily

Thirty-one Shandong-based companies and brands were highlighted in this year's provincial government work report announced in February, as the government is carrying out a strategy to build a number of internationally in fluential brands.

The mentioned brands and companies, including Tsingtao beer, Changyu wine, Haier home appliances and Inspur servers, are now collectively worth more than 587 billion yuan ($85 billion). Among them, 17 listed companies had a total market value of more than 445 billion yuan as of Feb 10.

For two years the Shandong provincial government work report has called for higher product quality and more branding efforts.

"Many time-honored brands, such as Dong'e Ejiao, are invaluable assets for Shandong," said Qin Yufeng, chairman of the Shandong Association of Enterprises with Time-Honored Brands and CEO of Dong'e Ejiao Co Ltd.

The association was founded in January and its members include 150 Shandong-based companies that produce famous local specialties, including Dong'e Ejiao - donkey hide gelatin originating from Dong'e county - Dezhou braised chicken and Zhoucun sesame seed cake.

"All members should work hard as a team to promote the brands by inheriting their essence and innovating," Qin said.

As a national intangible cultural heritage item, ejiao is a traditional Chinese medicine tonic made by boiling and refining donkey skins. The brand's value stood at more than 34 billion yuan in 2016.

Led by Dong'e Ejiao Co Ltd, the ejiao industry with an annual output value of 15 billion yuan has been established in Dong'e county. The local government is planning to extend the business chain to skincare products, foods, drinks and tourism.

In addition to traditional products, Shandong-produced China Railway high-speed trains, Inspur servers and Weichai engines have become some of the new export stars in China.

By the end of last year, companies in Shandong had 696,400 valid trademarks, including 1,666 international trademarks filed through the Madrid System for the International Registration of Marks.

The province is also home to 427 products with geographical indication titles.

Among the most valuable 500 Chinese brands unveiled by the World Brand Lab in December, 42 are from Shandong.

Some Shandong companies have launched international acquisitions in recent years to increase their brands' international influence. In 2012, diesel engine developer Weichai Power spent 2.7 million euros ($2.9 million) purchasing a 70 percent controlling stake in German hydraulic system specialist Linde Hydraulics, the largest acquisition by a Chinese company in Germany.

"Acquisitions are more about integration than elimination," said Weichai Chairman Tan Xuguang. "Cultural integration is one reason for Weichai's success."

When it acquired French ship-use engine manufacturer Baudouin in 2009, it offered 2.99 million euros while a US competitor of fered 15 million euros. Weichai won the bid because it promised to keep all the Baudouin employees but the competitor said it would cut 30 percent of workforce.

Zhang Ningbo, director of the Shandong Bureau of Quality and Technical Supervision, said they will organize training campaigns for small and mid-sized companies in the province to help them to improve product quality and build their brands.

The authority plans to develop 350 products with famous Shandong brands and 200 services with famous brands this year.


相關訊息

Chinese navy can respond in kind to US provocation 
The intercept occurred 80 nautical miles (148 kilometers) south of Qingdao

China’s navy to temporarily seal off part of Yellow Sea from Qingdao to Lianyungang 
 

Axalta Wins Best Partner Award from FAW-Volkswagen Qingdao 
 

Sen Harris Discusses Critical Issues Facing CA Agriculture Community 
 

SAN GABRIEL POLICE DEPARTMENT ENGAGED IN HIGH SPEED PURSUIT 
 

Bills to Extend Tax Checkoffs for Breast Cancer Research, Food Banks Pass Committee 
 

#LASD Homicide Shooting Death Investigation, 6300 blk Starview Dr, Lancaster 
 

#LASD Homicide Shooting Death Investigation, 6300 blk Starview Dr, Lancaster 
 

Assemblymember Ed Chau Introduces the California Broadband Internet Privacy Act 
 

LEGISLATION TO REDUCE CALIFORNIA’S GREENHOUSE GAS EMISSIONS ADVANCES TO SENATE 
 

Senate Passes Legislation to Prevent School Lunch Shaming 
 

More top documentaries urged by leader 
 

慎海雄今天突訪廣東臺,要求南派紀錄片造就當代名家大師 
 

時尚清明 民俗韻味 
 

“Returning Hearts Celebration” Reuniting Inmates and Their Children 
 

本目錄中最多閱覽的文章

Boss, Tear Down These Walls 


Faith-Based Food 


Church Filming 


Warren Y: Church at a Theatre 


Communication Is Killing…Literally 


   Email: sino.american2020@gmail.com    Powered by Web4Jesus (W4J) Ministry