首頁最新消息簡介攝影畫廊讀經日引網上資源網上下載網上討論區聯絡我們
聖經金句

凡等候耶和華,心奡M求他的,耶和華必施恩給他。
耶利米哀歌3:25



 
聖經查詢
聖經查詢(新版)
關於我們
目錄導覽
音樂詩歌點播
文化天地
時事論壇
網上教會
世界經濟
育博通
珠璣集
幽默
News
教育中心
Century Tribune 時代論壇报
山行文化出版社
文藝園地
健康資訊
美國新聞 ( 国际日报 报道)
Amazing Qingdao
有聲聖經
教會機構專欄精選
網上奉獻與支持
故障申告
聯絡我們
網站維護

設為首頁
加入「我的最愛」
瀏覽流量統計
人數: 4,143,426 
頁數: 36,290,048 
下載: 14,198 
Since 11/2005


訂閱電子報

訂閱電子週報
自訂閱名單移除
電郵Email:



  
   

Bookmark and Share   
 
Profile: Man trekking around the globe to seek best coffee beans
11/22/2020



 Xu Guoming owns an 80-square-meter coffee bar in the coastal city of Qingdao in east China's Shandong Province. The cafe sells some 200 cups of pour-over coffee every day, made with beans he has collected from home and abroad.

The 55-year-old coffee enthusiast calls himself a "coffee seeker" -- one who goes to plantations and farms near the equator during the production season to find and buy high-quality coffee beans.

In his 20s, Xu met an old Japanese barista, who taught him how to make pour-over coffee. That was when the idea of starting his own cafe germinated in Xu's mind.

In early 2000, he opened his first cafe in Qingdao, selling only pour-over coffee. However, coffee drinking was far from popular at that time, when international brands like Starbucks had just entered the Chinese market, and drinking coffee was still considered by many as a luxury.

After struggling for three and a half years, his first attempt in coffee business failed, and he had to close his cafe.

Over the past two decades, however, coffee drinking has become more popular, ushering in a coffee business boom.

"Almost everyone around me drinks coffee every day, so it's like a necessity for us," said Jiang Zhengxu, a 26-year-old marketer working for a foreign-invested company in Shanghai.

According to a report by CBNData and Tmall.com, Chinese coffee consumers like to have a healthy variety of the beverage and are quality conscious.

The report also showed that those aged under 30, especially females, are more likely to choose sugar-free black coffee, and office workers and students are the main consumers of such coffee.

"I prefer Americano, not instant but pour-over ones, to refresh myself during work," Jiang said.

Thanks to the changing coffee market and consumption trends, Xu's second cafe was opened, and he was also encouraged to chase his dream -- to find better quality coffee beans.

Since 2010, Xu has been collecting coffee beans and at the beginning of each year he sets out looking for new beans.

"Coffee plantations are mostly located in tropical and high-altitude areas. Subtle differences in seeds, soil, water sources, light and other natural conditions will lead to different flavors, not to mention the effects of artificial cultivation methods and processing," Xu said.

"The coffee beans from the same plant last year may well not taste the same as this year's," he added.

According to Xu, to find high-quality beans, one should use the most primitive method -- smell them first, brew them with hot water, smell them again, then take a scoop, sip, and let the coffee atomize in the mouth.

"Always note down whatever taste you experience, such as sour, sweet, bitter and mellow flavors, or flavors of rose, orange, lemon and strawberry. Your taste, smell and imagination should be mobilized," Xu said.

"The criteria for selecting beans are strict but also subjective. Some coffee beans, I think, have the smell as wood residue, but others might really like this smell," Xu said.

So far, Xu has been to about 500 coffee farms. On his "treasure hunt map," Costa Rica and Panama are places that must be visited every year.

Coffee beans are often named after their origins, plantations and treatment methods, but Xu would give new names to some of the beans he had collected. "One night, when I was collecting beans, I saw swarms of fireflies, so I simply named those beans fireflies."

Xu's business is an epitome of China's growing coffee industry.

With elevated income and improved living standards in China, people are showing more interest in high-quality coffee, and new professions are emerging, such as "bean seekers" and "bean bakers."

According to the Qianzhan industry research institute, a Chinese think tank, the per capita consumption of coffee among Chinese consumers was 7.2 cups in 2019. China's coffee consumption is growing at an average annual rate of 15 percent, and the size of the country's coffee market is expected to reach 180.6 billion yuan (27.5 billion U.S. dollars) in 2023.

In 2019, the southwestern border province of Yunnan, China's largest coffee-planting base, exported 56,100 tonnes of coffee beans and related products to 55 countries and regions, including the United States, Japan and the European Union. The coffee industry in Yunnan has become a major pillar of the local economy. Enditem

 


相關訊息

Qingdao boasts flourishing nighttime economy 
 

Qingdao's foreign trade up 8.2% in 2020 
 

In pics: Qingdao citizens prepare flowers to welcome Spring Festival 
 

Volunteer performance by Qingdao Municipal Federation of Literary and Art Circles staged in High-tech Zone 
 

Shandong sees strong tourism recovery in 2020 
 

China-Pakistan Center inaugurated in Qingdao 
 

Qingdao researchers clone first big cat 
 

Laixi opens bullet train services to urban Qingdao 
 

Qingdao furthers opening up with RCEP opportunities 
 

Laoshan district gives awards to entrepreneurs and industry leaders 
 

Boao health forum to host second conference in Qingdao 
 

CPPCC Qingdao Committee concludes annual session 
 

Guests from Shandong Zhongquan Consulting Company visit Qingdao High-tech Zone 
 

Qingdao sends research team to Qingdao High-tech Zone 
 

'Liangang Innovative Team' hailed as a model to follow 
 

本目錄中最多閱覽的文章

China’s navy to temporarily seal off part of Yellow Sea from Qingdao to Lianyungang 


Video - This is Qingdao 


Axalta Wins Best Partner Award from FAW-Volkswagen Qingdao 


舌尖上的市井記憶--青島母茶園的前世今生成品 


左岸潇在加州州立大學主講“中國當代時尚設計潮流和趨勢” 


   Email: sino.american2020@gmail.com    Powered by Web4Jesus (W4J) Ministry